The Blog

From kicking off the festivities right after Halloween to prioritizing culinary plates over presents, we asked a few kindred spirits how they like to make the holidays special and what boots they’ll be gifting and asking for this season.

We asked a few of our favorite people to share some of their favorite holiday recipes and traditions. Here’s what they sent:

The Western lifestyle, from cowboys and ranchers to equestrians and even those just livin’ in the country, is all about hard work. Just about everything has to serve a practical purpose and be durable, so shopping for Western flair or gifts for cowboys can be tricky.

Ranch-ready or dressed to the nines, our primer will point you in the direction of boots and apparel that are guaranteed winners.

Cowboy boots are a timeless fashion staple that can elevate your style with a touch of Western charm.

Embrace slow living with rustic boots, mismatched outfits, and a touch of romance at Tecovas.

From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.

We sat down with designer Kristopher Brock to talk about our collaboration, his Texan roots, how they inspired this collection, and his vision for bringing it to life.

Tecovas was founded in 2015 by Paul Hedrick, who merged his professional passion for entrepreneurism with his born-in-Texas love for cowboy boots.

She dips her brush in a pool of color and sagebrush bloom; she dips her brush again and clouds gather in a west Texas sky. For American oil painter Katelyn Betsill, this is where her passion and purpose collide; here on the canvas with wide-open spaces stretching toward a horizon line as full of possibility as the desert beneath her feet.

The Austin Gamblers, the Capital of Texas’ professional bull riding (PBR) team, was newly created in 2022 to bring showstopping professional excitement to the time-honored tradition of rodeo bull-riding. And Tecovas is excited to be their partners to support this new chapter of rodeo athletes. Tecovas will serve as the official western boot sponsor for the team and the presenting sponsor for the annual Gambler Days, a three-day, action-packed PBR Teams event and fan fest held at the Moody Center every August.

Ivan McClellan is a photographer and storyteller who shares the day-to-day lives and adventures of black cowboys and cowgirls. For this piece, McClellan spent time with Korey Jones and his East Austin trail riding club, The JamDine Boyz. There, he captured moments of community, history, and fun.

Nature is constantly changing, and the only thing we can do is surrender. Working against it never bodes well for anyone, but leaning into it is where the real magic happens.

A note from Tecovas founder, Paul Hendrick. For the month of October, every Friday's a party. Check back weekly for new products, events and more to celebrate Tecovas 8th birthday.

We partnered with our friends at Modern Huntsman to capture real stories from real folks who were among the first to put Tecovas Ranch Wear to use. If you’re a hunter, you owe it to yourself to check Modern Huntsman. They’re redefining the narrative around what it means to be an advocate and enthusiast for the outdoors, shooting sports, wild places, and wild creatures.

A sitdown with Tejas Rodeo's Yancey James.