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OUR PARTNERS

Skilled artisans, talented musicians, athletes with grit, and dedicated
conservationists — our partners live the spirit of the West through their work.

Featured Partner

Celebrate the timeless beauty and traditions of Mexico with this very limited collection of hand-embroidered pieces. Founded by first-generation Mexican-American Cristina Lynch, Mi Golondrina makes it their mission to pay fair wages and foster lasting relationships with these makers so they in turn can provide better lives for their families — all while sharing their talents with the world.

Established in 2015, Ranger Station is an American heritage fragrance brand founded by husband-and-wife Steve and Jordan Soderholm that defies the conventions of traditional form by creating modern American scents for the pioneering spirit. Focused on bold, authentic, unisex fragrances, everything Ranger Station makes is clean, safe and sustainable.

For a limited time, you can shop Ranger Station at select Tecovas stores from now until 9/2. Stores include:


South Congress - Austin, TX

NorthPark - Dallas, TX

Green Hills - Nashville, TN

A husband and wife team, the Chieffalos curate fine Western goods with true heirloom quality. Made in a time-honored tradition, their restored vintage belt buckles are finds worthy of keeping in the family.

For a limited time, you can shop Chieffalo Americana at select Tecovas stores including:


South Congress - Austin, TX

NorthPark - Dallas, TX

A man and woman pose indoors; the man sits on a red leather couch petting a black and white dog, while the woman stands behind him. Decor includes mounted deer heads and clothing racks.
A smiling person wearing a wide-brimmed hat and colorful plaid top holds a feather. They are accessorized with rings, a bolo tie, and braids, standing against a corrugated metal backdrop.

Austin-based designer and silversmith Michelle O’Neal brings a southwestern aesthetic to her one-of-a-kind pieces featuring hand-cut stones and an unmatched attention to detail.

For a limited time, you can shop Iron Lamb at select Tecovas stores including:


South Congress - Austin, TX

NorthPark - Dallas, TX

We're proud to partner with our hometown team, who put it all on the line eight seconds at a time. Five brave riders face five fierce bulls, with eight teams going head to head — the top cumulative score takes the trophy.

Take in all the action ringside at Gambler Days, August, 23-25 at the Moody Center in Austin.

A rodeo rider wearing a helmet and vest branded "Austin Gamblers" and "YETI" prepares to ride a bull. The vest also features "TECOVAS" branding in large text.
Brightly lit Ferris wheel glowing against a night sky with a neon sign below reading "Stagecoach" in front of silhouetted crowd.

One of the largest and most renowned festivals dedicated to country music in the United States, we were proud to partner with Stagecoach as the official boot sponsor for 2024. It rocked.

We love good music, and we loved supporting Opry NextStage Class of 2024 as the presenting partner. In the fifth year of the program, this highly-esteemed group of nine upcoming artists represents the future of country music and the Grand Ole Opry.

A microphone stands on a branded pedestal on stage at the Grand Ole Opry, with the venue's name illuminated in the background.
Silhouette of a person fishing in the sea during a vibrant orange sunset, with the sun low in the sky and birds flying in the background.

The recipient of our Giving Tuesday pledge for several years running, Texas Parks & Wildlife is committed to protecting the wild things and wild places of our home state for future generations.

We teamed up with country music star, Thomas Rhett, to form a collection of three men’s and three women’s boots, plus an exclusive hat and a graphic tee. Each boot tells a personal story and was designed in close collaboration with the artist.

Man wearing a beige button-up shirt, blue jeans, and a green cap sitting outdoors and smiling. Trees blurred in the background.
A woman in a floral dress and black boots sits outdoors near tall grass, with water in the background.

Inspired by the American frontier and designed with a modern touch in partnership with our friend, Texas-born Kristopher Brock — this collection of limited edition boots, floral print dresses, and more will take your look into full bloom.