The Denim Guide
The Denim Guide
New Tecovas denim — recrafted to be better than ever.

A Higher Standard
We’re always chasing a better way — raising our standards is something we take pride in. That’s why we partnered with industry-best denim experts to source the highest quality materials, refine fit in all the right places, and elevate craftsmanship across the board.

Crafted Denim
Premium Japanese Kaihara Denim
- Traditional indigo dyeing with rich, evolving color
- Soft hand that improves with wear
- Cut and sewn in the U.S.A with globally sourced materials
- 98% cotton, 2% polyurethane for comfort and recovery
- Develops a unique patina over time

Stretch Denim
Made for every day
- 86% Cotton, 12% REPREVE®, 2% Lycra
- 12 oz. midweight comfort-stretch denim from Cone Mills
- All-day wear that doesn’t stretch out
- Abrasion and tear resistant
- Pre-washed for a soft, lived-in feel
- Reinforced inseams
Modern Bootcut
A classic Western silhouette with more room through the thigh and a wider leg from the knee down.







Customize Your Denim
Stop by any Tecovas location to get your leather trim specially branded.
Find My Store
Iconic Pearl Snaps
Made with our softest fabric yet for an ultra-comfortable, lived-in feel.




























