Tecovas Racing

The Power of Craft

Born of outlaws who made their own way and lived to push the limits, American racing is undeniably Western. From our home track at Circuit of the Americas to brand ambassadors NASCAR Champion Ryan Blaney and Formula 1 driver Valtteri Bottas to our team sponsorship of Spire Motorsports — we're in it. Here's to heritage, horsepower, and a great season of racing.

Illuminated sign reads "Tecovas Presents Boots & Burnouts" with a lit arrow pointing left.

Performance for the Track

Style for the Road

From the custom asphalt at Daytona, to the dirt arena at your local rodeo, Tecovas Racing is here because even the fastest like to slow down and appreciate great quality and comfort. What began as appearances at our home track in Austin, TX for F1 has grown into a passion of ours. And we’re not slowing down.

A person with wavy hair wears a wide-brimmed hat embroidered with the number 71, partially covering their face, and a black collared shirt with logos.

A close-up of brown leather cowboy boots on a patterned rug, with part of a wooden object and a piece of antler visible nearby.

A person wearing a NASCAR cap holds a large checkered NASCAR flag inside a store with windows showing street signs and traffic outside.

Born of Outlaws

The history of NASCAR could not be more Western. Stock car racing dates back to prohibition as moonshine runners engineered new ways to outpace the authorities. By 1935, it was a bonafide sport.

Official Partner

Circuit of the Americas

We’re proud to partner with our home racetrack and the first F1 track in the US. Check back here for the upcoming events.

See Events

Official Partner

Spire Motorsports

Join us for these races, and keep an eye out for more races and appearances:

Circuit of the Americas, Austin, TX – Feb 27
Charlotte Motor Speedway, Concord, NC – May 24
Phoenix Raceway, Avondale, AZ – Oct 18

See Events

What’s New on the Grid

We’re just getting started. Check back here for more race weekends, partnerships, and trackside moments.

A man wearing a black cowboy hat, sunglasses, a black t-shirt, black jeans, and boots walks confidently in a parking lot.

Valtteri Bottas

Our friend and Spire Team F1 driver, Valtteri Bottas, stopped by the SoCo Flagship for race weekend. A 2026 Tecovas Ambassador, we’ll be cheering him on all year. Check back here for special collaborations and event details.

Side view of a race car with the number 71 and an image of a cowboy riding a horse on its door, parked on asphalt.

Meet Us in Phoenix

Stop by the Scottsdale Store ahead of the Cup Series race on Oct. 18. We’ll have a fully wrapped showcar at the store, and a special driver appearance. And if you’re headed to the race, lookout for the Tecovas Boot Lounge at Phoenix Raceway.

Close-up of the front hood and bumper of a race car with orange lettering, sponsor decals, and a partially visible headlight.

Michael McDowell in Charlotte

Stop by the Charlotte Store for a meet and greet with Spire Team driver Michael McDowell on 5/22. And get 10% off your purchase 5/15–5/25 when you show your NASCAR ticket.

Man wearing a cap and reflective jacket sits in a dark setting, looking to the side with a serious expression.

Ryan Blaney in DFW

Join us on May 2 at our Southlake Town Square location from 2:30–3:30PM for your chance to meet official Tecovas ambassador and NASCAR champion, Ryan Blaney.