Tecovas was founded in 2015 by Paul Hedrick, who merged his professional passion for entrepreneurism with his born-in-Texas love for cowboy boots. Paul felt the Western industry had become stale, was confusing to shop (especially for first-time boot buyers), and lacked experiences that “wowed” customers. So he set out to build a Western brand that would take the magic of the West and serve it up through a modern, customer-first lens.
With a business plan, sketches of boot designs, and some mighty big dreams, Paul headed to Leon, Mexico - the boot-making capital of the Americas. His idea gathered steam and trusted partners and it wasn't long before Paul sold the first pairs out of the back of his SUV, at farmer’s markets, and even returned to his elementary school in Dallas for their Holiday Fair. In no time, a little house in East Austin became Tecovas HQ, and Paul and his small, but trailblazing team began to build the brand one step at a time.
Fast forward to today and we’re still designing boots in Austin and making them with our partners in Leon, Mexico. But we also sell a lot more than boots now! By doing things our way, and growing with a laser focus on what customers truly want, Tecovas has become the fastest-growing Western brand in the world.
So what makes us different?
Building our brand by looking at the rich heritage of Western through a modern lens has set us apart from the beginning. We aren’t chasing Western nostalgia and cliches. Instead, everything we do is meant to honor the true spirit of the West - that magical place that’s inside everyone, the voice that tells us that life is short and that we better pull on our boots and go hard after the things that we love and care about.
We also hang our hat on treating people right with quality products, stellar hospitality and service, and always shooting straight. Quality is a non-negotiable for us; you should expect every stitch to be intentional and on-point. And because we sell directly to consumers, instead of through other retailers, we’re confident you won’t find higher quality at a better price. We also take great pride in the service and hospitality we offer online, through our customer service team, and most notably, in our stores. Shopping for boots can be confusing and intimidating for a first-time customer, but not here. If you’re shopping online, expect a seamless experience and easy returns and exchanges should you need them.
For the ultimate Tecovas experience, you must visit one of our stores. They are a feast for the senses where you’ll find the warm smell of leather, a Texas-sized smile, and if you’re thirsty, a cold beverage to enjoy while you shop.
And last but certainly not least, at Tecovas y’all means all. Our west is wide open and big enough for anyone bold enough to go. Our goal is for everyone–from generational ranchers to first-time boot buyers–to fall in love with our boots the moment they pull them on and go hard after the things they love and care about. After all, every moment matters, y’all. And in every moment, there’s a choice to make. We can sit around and watch them go by or we can listen to that little voice that says, “Now is the time, this is the place” and own each and every one. Whether you’re cutting a rug, closing a deal, or hitting the town with your crew, pull on your boots and Don’t Go Gently.
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