Team Tecovas visited The Hightail Ranch to shoot our newest collection for the holidays and cherish one of life’s greatest gifts—the American West.

Nominated for the James Beard Foundation’s 2024 Best New Restaurant award, pitmaster and co-founder of Barbs-B-Q, Chuck Charnicart is making a name for herself far beyond the official barbecue capital of Texas, Lockhart.

We’ve been lucky enough to cross creative paths with Melissa May Beaumont — and her impressive chainstitching talents — on several occasions. With a love for all things vintage, handcrafted, and original — we’d like to think we’re cut from the same cloth.

Every now and then fate hands you the good fortune of working with the right person for just about any job. For us, that’s Austin-based art director, illustrator, and watercolor artist, Kelly Colchin. She’s worn many different cowgirl hats for us over the years, and most recently collaborated on the limited edition Sunrise/Sunset Scarf in celebration of Mother’s Day. We sat down to chat about how she translated the lived experience of motherhood into a one-of-a-kind work of art.

From the corn fields of a small town in Iowa to the bright lights and big stages of Nashville and beyond, singer-songwriter Hailey Whitters is a star on the rise, winning Academy of Country Music Awards “New Female Artist of The Year” for ‘23.

They say to write about what you know. For West Virginian singer-songwriter and storyteller Charles Wesley Godwin, well-deserved acclaim has come for just that — soulfully laying bare his closest relationships in his latest album, Family Ties. We checked in to touch base on the touring side of life with his longtime band, The Allegheny High, scored some pro tips for fans, and got the scoop on the place to get a hot dog if you find yourself in Morgantown, WV.

Texas singer-songwriter Thomas Csorba (pronounced CHor-ba) is wise beyond his years. At the ripe old age of 26, he’s a husband, father, and on the verge of releasing his third studio album, Windchimes, recorded in an open studio environment, imperfections and all. We sat down with him to talk about this new album, how life as an artist changes when you become a dad, pieces of generational wisdom, and even where to find a great burger and beer in Dallas.

From kicking off the festivities right after Halloween to prioritizing culinary plates over presents, we asked a few kindred spirits how they like to make the holidays special and what boots they’ll be gifting and asking for this season.

From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.

She dips her brush in a pool of color and sagebrush bloom; she dips her brush again and clouds gather in a west Texas sky. For American oil painter Katelyn Betsill, this is where her passion and purpose collide; here on the canvas with wide-open spaces stretching toward a horizon line as full of possibility as the desert beneath her feet.

Ivan McClellan is a photographer and storyteller who shares the day-to-day lives and adventures of black cowboys and cowgirls. For this piece, McClellan spent time with Korey Jones and his East Austin trail riding club, The JamDine Boyz. There, he captured moments of community, history, and fun.

Nature is constantly changing, and the only thing we can do is surrender. Working against it never bodes well for anyone, but leaning into it is where the real magic happens.

We partnered with our friends at Modern Huntsman to capture real stories from real folks who were among the first to put Tecovas Ranch Wear to use. If you’re a hunter, you owe it to yourself to check Modern Huntsman. They’re redefining the narrative around what it means to be an advocate and enthusiast for the outdoors, shooting sports, wild places, and wild creatures.

A sitdown with Tejas Rodeo's Yancey James.

Dre and Malou live on ranchland that borders Yellowstone National Park. Elk, wolves, and grizzly bears are their neighbors. The relationship between predator and prey is central to the lives they’re building in this magical place.

What is it about “The West” that captures the imagination? The rugged characters and landscapes? The risks of danger and rewards of heroism? Surely, they all play a part. From the expanse of colors of the desert to the foretelling shape of a cowboy hat brim, the West still inspires countless ideas and daydreams. We caught up with artist Jon Flaming at his (rich with western inspiration) home outside of Dallas recently and pondered such things together. We hope you’ll