Pull on a great pair of boots knowing there’s nothing more cowboy than going your own way. Life is here for the taking, y’all.

HOWDY

A Handy Quiz For Your Feet.

There’s nothing quite like the feeling you get when you slide your foot into the perfect pair of boots. With our handy quiz, you’re one step closer to finding yours! Don’t Go Gently, Y’all!

Our Story

Not Going Gently

In just a few short years, Tecovas has become the definitive direct-to-consumer western brand — one built on quality products and incredible service. We’ve raised the bar again and again and have no plans of slowing down.

A Wide Open West

We believe the most cowboy thing you can do in life is to go your own way. Nobody is going to check your cowboy card at Tecovas. We’ll put you in great western goods and can’t wait to see where you’ll take them.

The Good Stuff

Our people are here to help you and our stores are here to host you. Good times almost always follow good boots and when we head West together, anything is possible. Don’t go gently, y’all.

Stories Of The West

Visit The Outpost

FORTUNE FAVORS THE BOLD

Starting the 8 Seconds Juneteenth Rodeo from scratch was no easy feat, but that didn’t stop trailblazer Ivan McClellan from bringing his big idea to life.

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STAY AND FINISH

From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.

Read More

WATCH THE SUN COME UP

Fourth-generation Crow Nation rancher Stephen Yellowtail III is only 30 years old, but he leads with the gratitude and humility of weathered years.

Read More

FORTUNE FAVORS THE BOLD

Starting the 8 Seconds Juneteenth Rodeo from scratch was no easy feat, but that didn’t stop trailblazer Ivan McClellan from bringing his big idea to life.

Read More

STAY AND FINISH

From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.

Read More

WATCH THE SUN COME UP

Fourth-generation Crow Nation rancher Stephen Yellowtail III is only 30 years old, but he leads with the gratitude and humility of weathered years.

Read More

FORTUNE FAVORS THE BOLD

Starting the 8 Seconds Juneteenth Rodeo from scratch was no easy feat, but that didn’t stop trailblazer Ivan McClellan from bringing his big idea to life.

Read More

STAY AND FINISH

From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.

Read More

WATCH THE SUN COME UP

Fourth-generation Crow Nation rancher Stephen Yellowtail III is only 30 years old, but he leads with the gratitude and humility of weathered years.

Read More