What started as a daydream from our founder, Paul Hedrick, has become the definitive direct-to-consumer western brand built on quality products and incredible service. We continue to earn the respect of the industry and the praises of cowboy boot enthusiasts far and wide.
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Finding the right pair of boots is a bit like finding yourself. The right pair will have you standing in comfort and confidence no matter where you’re headed. You won’t just look taller, you’ll feel taller, too. Let’s jump right in and find your new favorite boots.
Our western goods honor traditions, not trends. Quality, comfort, and value are our guideposts. And we believe that you shouldn’t have to pay a premium to enjoy premium products and service. That’s why we only sell directly to you with no middleman markup.
To wear Tecovas is to know that quality runs through every material, stitch, and seam. It’s knowing that fashion is fleeting but style is confidence that will carry you every day. We’re going to continue to explore new ways to have you walk taller in comfort and with confidence.