Not Going Gently
In just a few short years, Tecovas has become the definitive direct-to-consumer western brand — one built on quality products and incredible service. We’ve raised the bar again and again and have no plans of slowing down.
Pull on a great pair of boots knowing there’s nothing more cowboy than going your own way. Life is here for the taking, y’all.
HOWDY
A Handy Quiz For Your Feet.
There’s nothing quite like the feeling you get when you slide your foot into the perfect pair of boots. With our handy quiz, you’re one step closer to finding yours! Don’t Go Gently, Y’all!
A Wide Open West
We believe the most cowboy thing you can do in life is to go your own way. Nobody is going to check your cowboy card at Tecovas. We’ll put you in great western goods and can’t wait to see where you’ll take them.
The Good Stuff
Our people are here to help you and our stores are here to host you. Good times almost always follow good boots and when we head West together, anything is possible. Don’t go gently, y’all.
Stories Of The West
Visit The Outpost
FORTUNE FAVORS THE BOLD
Starting the 8 Seconds Juneteenth Rodeo from scratch was no easy feat, but that didn’t stop trailblazer Ivan McClellan from bringing his big idea to life.
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MEET THE MAN BEHIND THE MURALS
Hide wall artist Kyle Bunting shares the inspiration and creative process behind the pieces that bring the spirit of the West inside our stores.
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JUMP IN WITH GUSTO
Austin artist El Federico talks to us about painting the new Willie Nelson mural at our Flagship Store.
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STAY AND FINISH
From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.
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WATCH THE SUN COME UP
Fourth-generation Crow Nation rancher Stephen Yellowtail III is only 30 years old, but he leads with the gratitude and humility of weathered years.
Read MoreFORTUNE FAVORS THE BOLD
Starting the 8 Seconds Juneteenth Rodeo from scratch was no easy feat, but that didn’t stop trailblazer Ivan McClellan from bringing his big idea to life.
Read MoreMEET THE MAN BEHIND THE MURALS
Hide wall artist Kyle Bunting shares the inspiration and creative process behind the pieces that bring the spirit of the West inside our stores.
Read MoreJUMP IN WITH GUSTO
Austin artist El Federico talks to us about painting the new Willie Nelson mural at our Flagship Store.
Read MoreSTAY AND FINISH
From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.
Read MoreWATCH THE SUN COME UP
Fourth-generation Crow Nation rancher Stephen Yellowtail III is only 30 years old, but he leads with the gratitude and humility of weathered years.
Read MoreFORTUNE FAVORS THE BOLD
Starting the 8 Seconds Juneteenth Rodeo from scratch was no easy feat, but that didn’t stop trailblazer Ivan McClellan from bringing his big idea to life.
Read MoreMEET THE MAN BEHIND THE MURALS
Hide wall artist Kyle Bunting shares the inspiration and creative process behind the pieces that bring the spirit of the West inside our stores.
Read MoreJUMP IN WITH GUSTO
Austin artist El Federico talks to us about painting the new Willie Nelson mural at our Flagship Store.
Read MoreSTAY AND FINISH
From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.
Read MoreWATCH THE SUN COME UP
Fourth-generation Crow Nation rancher Stephen Yellowtail III is only 30 years old, but he leads with the gratitude and humility of weathered years.
Read More