Western goods
for new frontiers.

Western goods
for new frontiers.


Let's find your new boots.

Finding the right pair of boots is a bit like finding yourself. The right pair will have you standing in comfort and confidence no matter where you’re headed. You won’t just look taller, you’ll feel taller, too. Let’s jump right in and find your new favorite boots.

We don't just do boots. We've put the same handmade quality and care into our leather bags, apparel, wallets, and accessories.

Get The Goods

How We Started

What started as a daydream from our founder, Paul Hedrick, has become the definitive direct-to-consumer western brand built on quality products and incredible service. We continue to earn the respect of the industry and the praises of cowboy boot enthusiasts far and wide. 

Why We're Different

Our western goods honor traditions, not trends. Quality, comfort, and value are our guideposts. And we believe that you shouldn’t have to pay a premium to enjoy premium products and service. That’s why we only sell directly to you with no middleman markup. 

Where We're Headed

To wear Tecovas is to know that quality runs through every material, stitch, and seam. It’s knowing that fashion is fleeting but style is confidence that will carry you every day. We’re going to continue to explore new ways to have you walk taller in comfort and with confidence. 

Hot off the press

"They continue to take the boot industry by its horns."

"Easy to wear, built right, and priced to try."

"A cowboy boot for everywhere and everyone."

We’ll always shoot you straight.

When you buy anything from Tecovas, if you aren’t happy, we’re not done, and we mean it. In fact, we even have a name for it: The Square Deal. We stand by everything you stand in. We have high standards for quality, comfort, fit, and style. We’re stubborn about value so we only sell directly to you with no middleman. Finally, we’re Texan on service because for us, business is always personal. Deal?

  • We promise quality, comfort, fit and style.

  • We stand by everything we make.

  • We're Texan on service.

  • Free shipping, returns, and exchanges.


Putting in the Work

With the introduction of our Ranch Wear, we turned over a rougher, rowdier leaf at Tecovas. And before we introduce new products to that line, we decided it was high time to share why we’re so proud of The Stockton and The Bandera. The Q&A that follows will give you a look inside the boots, and inside the mind of...

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Dream Chaser

The post that follows is the third contribution from our friend, Ivan McClellan. If you missed the first couple, you can check them out here and here. Ivan is a storyteller with a camera and we're proud to share his work as he captures black cowboys and cowgirls who each add to the mystique of the west. We hope you...

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The post that follows is the second contribution from our friend Ivan McClellan. If you missed the first one, you can check it out here. Ivan is a photographer and storyteller who’s focused on sharing stories, characters, and experiences of black cowboys and cowgirls. You can (and we hope you will) follow him here. We’re proud to partner with Ivan...

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