Western goods
for new frontiers.

Western goods for new frontiers.


Let's find your new boots.

Finding the right pair of boots is a bit like finding yourself. The right pair will have you standing in comfort and confidence no matter where you’re headed. You won’t just look taller, you’ll feel taller, too. Let’s jump right in and find your new favorite boots.

We don't just do boots. We've put the same handmade quality and care into our leather bags, apparel, wallets, and accessories.

Get The Goods

How We Started

What started as a daydream from our founder, Paul Hedrick, has become the definitive direct-to-consumer western brand built on quality products and incredible service. We continue to earn the respect of the industry and the praises of cowboy boot enthusiasts far and wide. 

Why We're Different

Our western goods honor traditions, not trends. Quality, comfort, and value are our guideposts. And we believe that you shouldn’t have to pay a premium to enjoy premium products and service. That’s why we only sell directly to you with no middleman markup. 

Where We're Headed

To wear Tecovas is to know that quality runs through every material, stitch, and seam. It’s knowing that fashion is fleeting but style is confidence that will carry you every day. We’re going to continue to explore new ways to have you walk taller in comfort and with confidence. 

new arrivals new arrivals image

Hot off the press

"They continue to take the boot industry by its horns."

"Easy to wear, built right, and priced to try."

"A cowboy boot for everywhere and everyone."

We’ll always shoot you straight.

When you buy anything from Tecovas, if you aren’t happy, we’re not done, and we mean it. In fact, we even have a name for it: The Square Deal. We stand by everything you stand in. We have high standards for quality, comfort, fit, and style. We’re stubborn about value so we only sell directly to you with no middleman. Finally, we’re Texan on service because for us, business is always personal. Deal?

  • We promise quality, comfort, fit and style.

  • We stand by everything we make.

  • We're Texan on service.

  • Free shipping, returns, and exchanges.

A Collaboration on the Culinary Frontier

We sat down with Tecovas Founder Paul Hedrick, and Category Manager of Accessories, Vanessa Wolf, to talk about quality, a collaboration between two of Austin’s hottest brands, and why leather and steel make such a strong limited edition pairing. Team Tecovas: At first glance, one could say that Tecovas and Made In are an odd pairing. Tell us how this...

Read More


Stables of Healing

Cait Oponski, owner and operator of Corral West Horse Adventures in Goodyear, Arizona, runs a trail riding business with her fiancé, Alex Luca. They use the proceeds from CWHA to fund their non-profit, Lucky Break Rescue, and their mission to foster and rehabilitate neglected and abandoned horses. Team Tecovas sat down with Oponski to learn about her mission and journey....

Read More

Artist Profile

Full Circle In The West

What is it about “The West” that captures the imagination? The rugged characters and landscapes? The risks of danger and rewards of heroism? Surely, they all play a part. From the expanse of colors of the desert to the foretelling shape of a cowboy hat brim, the West still inspires countless ideas and daydreams. We caught up with artist Jon...

Read More