True West Stories
How Our Friends Are Spending the Holidays
From kicking off the festivities right after Halloween to prioritizing culinary plates over presents, we asked a few kindred spirits how they like to make the holidays special and what boots they’ll be gifting and asking for this season.
What’s Cooking This Holiday Season?
We asked a few of our favorite people to share some of their favorite holiday recipes and traditions. Here’s what they sent:
15 Perfect Gifts for Cowboys & Western Lovers
The Western lifestyle, from cowboys and ranchers to equestrians and even those just livin’ in the country, is all about hard work. Just about everything has to serve a practical purpose and be durable, so shopping for Western flair or gifts for cowboys can be tricky.
Elevate Your Style: A Guide to Styling Men's Cowboy Boots
Ranch-ready or dressed to the nines, our primer will point you in the direction of boots and apparel that are guaranteed winners.
How to Rock Western Chic: A Guide to Styling Women's Cowboy Boots
Start out on the right foot in fits with flair, for every occasion.
Everything You Need to Nail the Farmcore Aesthetic
Embrace slow living with rustic boots, mismatched outfits, and a touch of romance at Tecovas.
Stay And Finish: The Women of Alderspring Ranch
From picking hard battles to picking each other up, the seven Elzinga sisters of Alderspring Ranch Don’t Go Gently.
A Convo with Designer Kristopher Brock
We sat down with designer Kristopher Brock to talk about our collaboration, his Texan roots, how they inspired this collection, and his vision for bringing it to life.
Our Story: Western Goods for New Frontiers
Tecovas was founded in 2015 by Paul Hedrick, who merged his professional passion for entrepreneurism with his born-in-Texas love for cowboy boots. Paul felt the Western industry had become stale, was confusing to shop (especially for first-time boot buyers), and lacked experiences that “wowed” customers. So he set out to build a Western brand that would take the magic of the West and serve it up through a modern, customer-first lens.
The Journey of painting the West Texas sky
She dips her brush in a pool of color and sagebrush bloom; she dips her brush again and clouds gather in a west Texas sky. For American oil painter Katelyn Betsill, this is where her passion and purpose collide; here on the canvas with wide-open spaces stretching toward a horizon line as full of possibility as the desert beneath her feet.
Our Friends and Heroes, The Austin Gamblers
The Austin Gamblers, the Capital of Texas’ professional bull riding (PBR) team, was newly created in 2022 to bring showstopping professional excitement to the time-honored tradition of rodeo bull-riding. And Tecovas is excited to be their partners to support this new chapter of rodeo athletes. Tecovas will serve as the official western boot sponsor for the team and the presenting sponsor for the annual Gambler Days, a three-day, action-packed PBR Teams event and fan fest held at the Moody Center every August.