The True West Has No Fences

Watch the full-length cut of our TV spot, “True West,” airing on the Peacock stream of the Big Game above.

A man wearing a white cowboy hat and denim jacket stands outdoors in a desert landscape with dry bushes and distant hills.

A woman with long brown hair and a yellow headband stands in front of a weathered green wooden door in a sunlit, rural setting.

A man in a cowboy hat stands next to a horse in a desert landscape, looking directly at the camera.

A child with a neutral expression looks through hanging dry grass or straw, partially obscuring their face.

Real Talent With Real Stories

Our talent included cowboy Gerry Gesell, steer wrestler Ronnie Davis, Marfa’s very own, Ryan Sambol, whose music stands alone in the spot, and of course, it features the iconic voice of Terry Allen.

Not to mention:
Jessie Johnson (artist), Keith Malloy (professional surfer and cowboy), Cooper Malloy (young cowboy), Logan Lewis (hunting Guide), and Tana Vargas (artist).

A man in a cowboy hat, denim jacket, and boots sits on a wooden bench next to a guitar case in a rustic, sunlit room with peeling paint and large windows.

View from inside a vehicle showing a person leaning out while a cowboy on a horse rides across dry terrain, with a train passing in the background under a clear sky.

One Chance and Three Seconds

With four cameras stationed just outside Marfa, TX on UTVs and one onboard a westbound Amtrak©, we only had one chance and three seconds to capture cowboy Gerry Gesell’s ride alongside the train cars. Somehow, we got it in one take.

A person wearing a cowboy hat and jacket rides a brown horse in a dry, open landscape under a clear blue sky.

Three people—an older man, a child, and another adult—talk inside a train car with booths and tables. A coffee cup and a box are on one table in the foreground.

A rustic outdoor café with mismatched chairs and tables sits under a green wooden roof. Sunlight streams through large windows, and desert landscape is visible outside.

A person wearing a cowboy hat rides a horse across a dry, dusty landscape as a long passenger train passes by in the background.

Great American Sweeps

The true West has no fences and we’ve partnered with Amtrak© to prove it. Enter to win* passes, boots, and more for you and a friend. The American West is out there. Go find it.

Enter to Win

*Void where prohibited. See sweepstakes for official rules.

**The pass is valid 120 days after purchase. You’ll have 30 days after first segment is traveled (10 total segments).

†USA Rail passes are subject to Amtrak's® terms and conditions.

A person in a cowboy hat and denim jacket stands on a dirt path, watching a freight train pass by at sunset.