Code of the West

Words to Live By

Around here we stick to a code — one that keeps us true and steady.

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Code No. 1

Live with Purpose

Purpose isn’t always loud — most days it’s just showing up, doing the work, and doing it well. Living with purpose means knowing what you stand for and standing up for what you know.

A person wearing a cowboy hat and denim clothing sits on a saddled horse outdoors, with trees and fields in the background.

Code No. 2

Honor the Land

The land keeps us honest. It makes us slow down and helps us remember where we’ve been, where we’re headed, and what we’ve learned along the way. We honor the land with every forward step.

A person wearing blue jeans and a dark, patterned cowboy boot rests their foot on a wooden chair against a reddish background.

A person wearing a cowboy hat rides a horse at full speed across a field with tall dry grass, with mountains in the background.

Code No. 3

Be Brave

Kids climb higher, run faster, and dream bigger. Being brave means finding your strength, one scuffed boot at a time. That’s why we build ours to keep up with the triumphs — and the tumbles. Because life gives you both on the way to bravery.

A child wearing a brown sweater, blue jeans, and black cowboy boots walks outdoors on a wooden surface.

Code No. 4

Keep Your Word

A promise doesn’t mean much without action to make it real. Keeping your word means saying what you mean, owning what you say, and taking care of your people. At Tecovas, we stand by our commitments — fom how we build our boots to how we back them.

Person wearing jeans and brown boots standing on dirt, holding a horseshoe in one hand.

Silhouette of a person wearing a cowboy hat riding a horse against a clear sky with sunlight in the background.

Forever West

Quality Western goods for the life well lived.

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