What is ‘Traditional Retail’ Price?

  • When we feature a ‘traditional retail’ price on our product pages, this price represents the estimated price that retailers in the ‘traditional’ supply chain (i.e., retailers selling brands that they purchased for wholesale prices) charge for a similar-quality product.
  • Every Tecovas product is sold exclusively through our online store, which means that the ‘traditional retail’ price is not reflective of our own pricing (or a promotion of our own), but rather the price you should expect to pay for brands of similar quality to Tecovas.
  • We research prices across the industry to ensure these retail prices represent realistic competitor pricing, but we encourage our customers to conduct their own individual research.
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