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A person wearing a cowboy hat and jacket sits on a rock, with a white horse standing behind them against a backdrop of sky and cliffs.

Tonesetters

Low-angle view of a person in black fringed pants, wide-brimmed hat, and boots stepping forward outdoors against a clear blue sky.

tonesetters

The stage is set for spring festival season. From bold accessories that shine to the rugged beauty and soft hand feel of your favorite pair of denim, it’s where personal style steps up and stands out. Out here, there’s only one rule — be you.

NEW FRAMES

KREWE x Tecovas

A limited edition collection of handmade, custom shades ready for the main stage.

Born of the Blues

Four for the Fest. In Blue.

This set of spring festival season boots won’t last long.

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A person with bare legs is wearing dark embroidered cowboy boots, with legs raised against a cloudy sky background.

True Blues

Don't Forget Your Denim

Classic fits, soft hand feel, and always made to look great with boots.

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A person wearing a light blue denim shirt and jeans is climbing over a rock, with one hand visible and the sky in the background.
A person wearing a light denim jacket and jeans with a white undershirt, arms crossed, and face not visible in the image.
A person wearing a denim jacket and jeans is captured mid-step outdoors with rocky terrain in the background.
Person in a denim jacket and jeans stands near an open car trunk, adjusting their clothing with one hand, in an outdoor setting.

Spin it on Spotify

Tonesetters Playlist

Deep cuts for wild country.

A close-up of a white vintage View-Master reel labeled "BIG BEND NATIONAL PARK TEXAS" held up against a blue sky.

Share your sound. Show your color. The rest takes care of itself.