Tecovas and Bass Pro Shops Announce Retail Partnership
New Strategic Partnership Brings Western Craftsmanship and RadicalHospitality to One of North America’s Most Iconic Retailers
AUSTIN, Texas (July 8th, 2026) — Tecovas, the leading Western goods brand known for its premium footwear, apparel, and accessories, announced a retail partnership with Bass Pro Shops, North America’s premier outdoor and conservation company. Kicking off this summer, Tecovas premium Western products will be available at Bass Pro Shops and Cabela’s locations across North America and online at basspro.com.
Select locations will bring an immersive Tecovas retail experience to Bass Pro Shops’ customers. It’s an extension of the Radical Hospitality that has defined Tecovas from day one, now reaching a new audience of outdoor enthusiasts who share a deep affinity for quality, craft, and the American spirit.“Bass Pro Shops is an iconic American brand with a deep understanding of what it means to be a true brand steward — and that matters to us.” said David Lafitte, CEO and President of Tecovas. “We share a love for the West, a commitment to quality, and a belief that every customer deserves something extraordinary. This is a culturally relevant, long-term partnership between two like-minded brands, and together we’re bringing something genuinely special to outdoor enthusiasts across the country.”“We’re proud to celebrate this new strategic partnership with Tecovas, one of the fastest-growing and most respected western brands in North America,” said Bass Pro Shops founder Johnny Morris. “We’re grateful to welcome them in and share their legendary products with our customers.”
In tandem with the retail announcement, Tecovas will be the Official Boot of the Missouri Thunder, the PBR Team franchise owned by Bass Pro Shops. Tecovas will activate throughout the PBR Teams Series season and during Missouri Thunder Days September 4-6 at Thunder Ridge Nature Arena in Ridgedale, Mo., putting the brand front and center for fans who live the Western lifestyle year-round.
Since its founding in 1972, Bass Pro Shops has blazed a new trail in the retail experience for outdoor enthusiasts. Bass Pro Shops locations are more than just stores – they are true destination experiences that draw millions of families each year. Each location is customized to reflect the character of the region. In addition to giant aquariums teeming with live fish and extensive wildlife mounts and dioramas, each location features a vast assortment of quality gear at low prices.
Tecovas and Bass Pro Shops share more than a customer demographic, they share a philosophy. Both brands are built on a reverence for craftsmanship, a loyalty to the outdoors, and a hospitality ethos that puts the customer at the center of everything. Bass Pro Shops brings decades of outdoor credibility and unmatched retail reach. Tecovas brings Western style, premium craft, and a modern brand story that has resonated from the ranch to the city.
This is a partnership built on an alignment of brand values, the customer experience, and a shared belief that the best things in life are made with care and worn with pride.
The first shop-in-shop locations will debut at Bass Pro Shops’ Grandaddy store in Springfield, Mo., followed by the new Sayreville, N.J., location expected to open this fall. At launch, Tecovas will be available in eight additional Bass Pro Shops locations: Fort Myers, Fla.; Hamburg, Pa.; Rancho Cucamonga, Calif.; Acworth, Ga.; Glendale, Ariz.; Hoffman Estates, Ill.; Buda, Texas; and Abbotsford, British Columbia.
About Tecovas
Founded in Austin, TX in 2015, Tecovas is America’s leading Western lifestyle brand. From handcrafted boots to apparel, workwear, and accessories, Tecovas serves a wider West with radical hospitality. Find us at Tecovas.com, retail stores nationwide, and select retail partners.
About Bass Pro ShopsBass Pro Shops
Bass Pro Shops, North America’s premier outdoor and conservation company, was founded in 1972 when avid young angler Johnny Morris started selling tackle out of his father’s liquor store in Springfield, Missouri. That was the company’s sole location for the first 13 years, and it has since grown to nearly 200 retail locations throughout North America. Today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops united with Cabela’s to create a “best-of-the-best” experience with superior products, dynamiclocations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry- leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Newsweek as “America’s Best Outdoor Retailer” for four consecutive years and “America’s Most Trusted Retailer for Outdoor Gear.”
Press Contact
Jennifer Bett Communications (JBC)
tecovas@jbc-pr.com