Upcoming Events

Hey there, Detroit! We’re kicking things into high gear with a Grand Opening Party, Friday, October 10th through Sunday, October 12th.

Come join country songstress Lauren Watkins at Tecovas NYC as she celebrates the release of her brand-new album In A Perfect World. Guests can also enter for a chance to win two tickets to see her show later that night at Madison Square Garden show with Lainey Wilson. Before she takes the stage at MSG, Lauren will treat fans to a special in-store performance — playing songs from the just-released record, sharing the stories behind them, and more.

Philadelphia, we’re headed your way.

We’re popping up at 8 Seconds Rodeo — a celebration of Black rodeo culture and history featuring today’s bravest riders, legendary bulls, incredible food, line dancing, and live beats from DJ Diamond Kuts.

ABOUT 8 SECONDS RODEO
8 Seconds Rodeo honors the legacy of Black cowboys and the athletes, ranchers, and farmers of the Black rodeo circuit. We’re proud to continue our partnership in 2025, celebrating the cowboys of today and the history that shaped Western culture.

We'll be onsite for race weekend with our Tecovas boot lounge and a livestream of the race. Enjoy complimentary branding on Tecovas goods with COTA exclusive irons, a chance to win a pair of boots, and Tecovas x COTA giveaways while supplies last.