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Events in New York, NY

Blonde woman leaning against a wreath of flowers

SoHo, New York NY

Come Say Howdy

A store interior with shelves displaying hats and clothing. A large mural depicting a scene of the Alamo is on the wall. The ceiling features wooden beams.
A person in a cowboy hat, denim shirt, blue jeans, and boots sits relaxed on a brown leather sofa in front of a display of boots.
Interior of a boot store with shelves of various styles of cowboy boots, highlighting different patterns and colors, in a well-lit wooden display.
Two hands clinking glasses filled with amber liquid, one glass branded with "tecovas," over a wooden table.
Pair of white Annie boots being shined in store
A collection of stylish hats displayed on a shelf with decorative items, including a wooden box and glass vases with plants.
Boots under a machine being debossed
Interior of a boot store with shelves of various styles of western clothing
A woman wearing a beige cowboy hat with "rh" initials stands in front of a store window with the word "howdy" displayed.
Six people standing in a circle, showcasing a variety of stylish shoes in different colors and textures on a concrete floor.

Live Music

Lauren Watkins at our SoHo Store

Location

SoHo

Tecovas Store, SoHo, 105 Wooster St. , New York, NY 10012

Date & time

Friday, Oct 10, 2025, 12:00 PM EDT — 2:00 PM EDT

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Come join country songstress Lauren Watkins at Tecovas NYC as she celebrates the release of her brand-new album In A Perfect World. Guests can also enter for a chance to win two tickets to see her show later that night at Madison Square Garden show with Lainey Wilson. Before she takes the stage at MSG, Lauren will treat fans to a special in-store performance — playing songs from the just-released record, sharing the stories behind them, and more.