Western Goods
For New Frontiers

Our History

We love great cowboy boots.

Our company was born out of a love for cowboy boots—particularly, the admiration held for them by our founder, Paul Hedrick. What he loved about them, everyone loves: time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. But what really makes them special is the feeling you get when you put a great pair on. That feeling of comfort and confidence is what it’s all about, and it’s why we do things the way we do them.

Our boots

How They're Made

It takes an entire team of artisans over 200 steps to
make a single boot by hand. See a handful of the steps
required to make a Tecovas boot below.

A working man.

Our Process

Our boots are made by hand in León, Mexico alongside the most respected brands in the industry. Watch the incredible handmade bootmaking process in action.

We’ve got high standards for
quality, comfort, fit and style.

We’re driven by a desire to offer timeless western goods that fit
right, look great and can be enjoyed for years to come.


Simply put, our boots are twice the quality of similarly-priced boots and half the price of similar top-quality boots. How? We cut out the retailer markups!


Each pair of Tecovas boots is crafted in over 200 handmade steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time.

Timeless Designs

We favor simple, timeless designs that never go out of style. Our aim is to make boots that are as in style today as they will be 30 years from now.

We’re stubborn about value.

Because we sell direct to you, there’s no middleman to mark things up. That means you’ll always get a top-quality product at an amazing price.

Timeless Styles Thoughtful design Top-quality materials handmade by artisans
Mark-Up $$+

Our service

We stand by everything
we stand for.

Our commitment starts with best-in-class products and service
and it doesn’t end until there’s a smile on your face.


We only use authentic, top-quality leathers and materials in our products, because that's how it should be.

We’re committed to lightning fast shipping

We want to make it as easy and convenient to buy boots online as is it to visit one of our stores.


We always stand behind our products and service, so if something isn't right, we'll make it so.

"Best boots I’ve ever owned! Super comfortable and incredibly well made. I love em!"

John R. Dallas, TX

We’re Texan on service.

We say, “Please,” “Thank you,” and most importantly
“How can we help?” because for us, business will
always be personal.

Man shining boots in store

Come experience Tecovas hospitality firsthand

We are ready to welcome you in-store with a boot fitting, a cold beverage, or whatever else you may be looking for.

Man putting pair of boots into the box

Our Customer Experience Team is standing by

If you are not near a store (yet!), our Customer Experience team is always ready to answer questions, give advice, or just chat boots!

“Amazing customer service! they went above and beyond in helping find the perfect fit”

Albert P. Austin, TX

our horizon

Creating new products and
experiences while staying
true to our roots.

We're always looking towards the next horizon
and how we can provide our customers with quality products, excellent value, and memorable experiences.

New takes on timeless Western.

We are always working on new ways to put the Tecovas touch on timeless Western footwear, clothing, and leather goods. See what we have been up to.

Full circle, coming to a town near you.

We started as an online brand, but we know that sometimes, you can't replace the experience of seeing, touching, and trying on boots. That's why we're trying to bring that experience (plus our famous hospitality and service) to as many of our customers as possible by opening stores all over the country.

Stay up to date.

There's always new things on our horizon. Sign up for the Tecovas Insiders list and join us out there.