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Events in San Diego, CA

White cowboy hat with decorative engravings, including mountains, a sun, a moon, and cacti, placed on a wooden surface with an abstract painting in the background.

Fashion Valley, San Diego CA

Come Say Howdy

Exterior view of a Tecovas store with glass doors and windows displaying boots and clothing. Stairs are on the left side, and a neon "BOOTS" sign is visible inside.
Interior of a boot store with shelves of various styles of cowboy boots, highlighting different patterns and colors, in a well-lit wooden display.
Two hands clinking glasses filled with amber liquid, one glass branded with "tecovas," over a wooden table.
Pair of white Annie boots being shined in store
A collection of stylish hats displayed on a shelf with decorative items, including a wooden box and glass vases with plants.
Boots under a machine being debossed
Interior of a boot store with shelves of various styles of western clothing
A woman wearing a beige cowboy hat with "rh" initials stands in front of a store window with the word "howdy" displayed.
Six people standing in a circle, showcasing a variety of stylish shoes in different colors and textures on a concrete floor.

Rodeo

Get Rodeo Ready at Tecovas San Diego

Location

Fashion Valley

Tecovas Store, Fashion Valley, 7007 Friars Road, Suite 825, San Diego, CA 92108

Date & time

Friday, Jan 16, 2026, 1:00 PM PST—

Sunday, Jan 18, 2026, 9:00 PM PST

Get Rodeo ready with Tecovas Fashion Vallet

Join us on Rodeo Fridays for live music, complimentary leather branding on Tecovas goods, and enter to win a custom Tecovas rodeo buckle in store.

The line up:

1/15: Complimentary Hat Tattooing with any purchase 1-4 PM

1/16: Live Music with Lisa Dee 1-4 PM

1/16: Complimentary Hat Tattooing with any purchase 1-4 PM

1/17: Complimentary Hat Tattooing with any purchase 1-4 PM

Heading to the rodeo? Stop by our booth in Gallagher Square.