Pull on a great pair of boots knowing there’s nothing more cowboy than going your own way. Life is here for the taking, y’all.


Let's find your new boots.

Finding the right pair of boots is a bit like finding yourself. The right pair will have you standing in comfort and confidence no matter where you’re headed. You won’t just look taller, you’ll feel taller, too. Let’s jump right in and find your new favorite boots.

man riding a horse on a hill man riding a horse on a hill
Our Story

How We Started

What started as a daydream from our founder, Paul Hedrick, has become the definitive direct-to-consumer western brand built on quality products and incredible service. We continue to earn the respect of the industry and the praises of cowboy boot enthusiasts far and wide. 

Why We're Different

Our western goods honor traditions, not trends. Quality, comfort, and value are our guideposts. And we believe that you shouldn’t have to pay a premium to enjoy premium products and service. That’s why we only sell directly to you with no middleman markup. 

Where We're Headed

To wear Tecovas is to know that quality runs through every material, stitch, and seam. It’s knowing that fashion is fleeting but style is confidence that will carry you every day. We’re going to continue to explore new ways to have you walk taller in comfort and with confidence. 

The Outpost



Drawing from a full spectrum of musical sounds, Angel White finds his own in his forthcoming record, GHOST OF THE WEST. This summer, on a warm night in our shared neighborhood of Oak Cliff, Texas, we caught up with White to talk about inspiration for his new project, his signature ‘fits, and the spirit of the cowboy. Natalie Perez: Can...

Read More


He Who Sees with His Ears

At just shy of 30 years old, it doesn’t make sense that Stephen Yellowtail III should lead with the gratitude and humility of weathered years; that he should so readily defer praise to the teachers and mentors he’s had along the way, when the strain of his efforts has always been his to bear; or that the rough-hewn rancher should...

Read More


Irons In The Fire

We wandered along the banks of the great Snake River, peering over canyon rims as the water ran teal to deep indigo in a shadowy turn, and out of sight. Behind us a gravel road lined with sage climbs toward a sun-faded November sky, and there you’ll find their gate. Greeted by a great white Pyrenees, a safety inspection will...

Read More